Our approach starts by asking the right questions. This enables us to identify a clear understanding of the initial challenges.
Moving forward we undertake research including qualitative and quantative analysis as well as benchmarking to ensure our proposals are underpinned by solid facts that have traction.
Where appropriate we will challenge the brief to ensure we can future proof the final products.
When clients are using the brand as more of a business tool we adopt a far reaching management consultancy approach. Strategic brand management involves extensive quantitative and qualitative research, benchmarking and peer group evaluation. Once we have exhausted the discovery phase we start the diagnose programme.
We initiate workshops with key members of the client team to understand perceptions, values and desired brand reach. This enables to us agree desired brand positioning, values and proposition.
Having identified and agreed values as well as the desired future position, we then formulate a design and communications brief within the confines of tight collaborate process. This enables us to move into the creative phase so we can present concepts, strategy and visual language.
We work within pragmatic time parameters to ensure that the launch creates the best impact and the collateral maximises engagement in an inspiring manner.